5 Very Simple Things You Can Do To Save Thailand Tourism

01 Sep 2017 12:48
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It would be better to enhance competitiveness, especially through strategies promoting environmental issues and improving ICT (Information Food and drink in thailand Communications Technology) infrastructure where Thailand is weak at the moment. New potential markets, especially Chinese tourists, will have more alternative destinations in the long term, which means market stimulation by means of promotions may not provide ideal results. This presents a dilemma, because along with great growth potential from Asian tourism comes an increasing sensitivity to changes in the behavior of the tourists in this segment.Thailand's tourism industry is expected to recover and expand by relying upon Asian tourists. While just over 2 percent of Thailand's tourists came from the region in 2016, it is expected to see an increase of 8 percent in the first quarter of 2017 when compared to the year before, with medical tourism playing an important role in this growth. Although South Africa has a comparatively smaller growth of 4% over the same period, it remains an important part of this analysis due to it bringing the highest volume of tourists among these three countries.Saudi Arabia is the country with the highest growth in tourist arrivals between 2014 and 2016 with 72%, while Brazil is the second highest with 16%. Because there are more FITs coming, they may spend more money than their zero-dollar counterparts, the Kasikorn Research Center (KRC) said. Even though Thailand is losing out on some of the Chinese group tour business, Chinese tourists overall will still account for about 26% of the total arrivals this year.Overall, however, Thailand's medical tourism drive is causing growing disparity when it comes to access to health care, the study concludes. Other positive effects include a higher standard of medical hardware courtesy of the best private hospitals. Medical tourism adds an estimated 0.4% to Thailand's economy every year, which raises income for the medical services sector, concluded Anchana NaRanong and Viroj NaRanong in their 2011 study of the impacts of the industry.The shared Buddhist traditions also attract Malaysian tourists who wish to attend pilgrimage and festivals outside their own country. Close relations between the two countries as well as the promotion of Thailand's tourist attractions across ASEAN countries has played a significant role in increasing the number of Malayan visitors. Malaysia is the second leading country in the world and the leading ASEAN country which sends tourists to Thailand with a total of 3,533,826 visitors in 2016 and 813,865 visitors between January and March 2017.However, tourists might decide to go directly to local tourism destinations, such as Phuket, Krabi or Chiang Mai and avoid Bangkok, or change to other countries instead," he said. If the situation remains intense, the tourism sector should be more sluggish. Foreign tourists, especially Chinese, are quite concerned about the political demonstrations.My concern is that individual tourists in the short-haul markets will cancel their trips to Thailand and go somewhere else," he said. If the problem is prolonged, the impact will be more serious.

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